Sean’s Rant

Thank you TBS for the movie last night. It was Hitch. What I thought was interesting was that it had been edited specifically for on demand. It wasn’t the same movie as they would use for their tv spot, with the same commercials. No, it was specifically sponsored at the beginning and had very short commercials spread throughout. I can tell you that there is a new show on TBS that they were promoting, even though I did my best to fast forward through it, it almost took more effort to fast forward than to just watch it. This is the type of thinking that tv stations are going to have to adopt because with DVR and TIVO, long commercial breaks are just blips on a fast forward screen. The commercials should be no longer than 20-30 seconds so that it is harder to try and fast forward through them than just to watch them. Who will watch commercials when they don’t have to unless they are superbowl commercials or the cavemen from Geico?

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